Actually, it wasn’t that long ago everybody was predicting that the Internet was going to kick TV’s ass. And TV would soon go the way of the dinosaur.
But my how things have changed.
Most of the Internet guys still don’t get it.
But the “old skool” TV guys got it all figured out. And they’re making a ton of money on TV AND online.
The Internet guys got stuck in a box... and it looks like they’re gonna pay dearly for it.
Yes, I realize this isn’t the typical stuff you hear from me. I’m a copywriter and online marketer. My only project I ran on TV back when I was a rookie in the 90’s crashed and burned and I lost all my money. I haven’t even dipped my toe into those waters since that experience.
So when it comes to the business model for television, I’m a complete rookie.
But my friend Brad Richdale is a seasoned vet.
And I’ve been picking his brain about this stuff relentlessly... because I can see the future. And we online marketers are gonna be FORCED to learn it if we want to stay in business.
That’s what I’m yapping about in this week’s “Off The Chain” episode here:
If you’re jazzed about iTunes and preferto listen on an Android device...
...OR... you just prefer to listen online, go here instead:
All the best,